UltraStar Cinemas Selects Radiant Systems as Exclusive Point of Sale Provider
Company to provide Radiant Exhibitor Suite along with Radiant hardware terminals to all 11 UltraStar theaters
ATLANTA (September 17, 2008) – Radiant Systems, Inc. (Nasdaq: RADS) announced today that UltraStar Cinemas has named Radiant Systems as their exclusive provider of point of sale (POS) hardware and software for all of their theater locations.
Radiant Systems will deploy software to fully manage UltraStar’s theater locations as well as provide control, reporting and business intelligence tools to their headquarters. Combined, the solution will allow UltraStar Cinemas to centrally manage all of their pricing, inventory and sales activities as well as enabling UltraStar to track and manage critical aspects of film management, such as ticket pricing, film booking and payment of film rental fees to distributors.
“Radiant will provide the features, reliability and functionality we need to increase efficiencies in our theaters, which is especially important to a growing company like ours,” said Damon Rubio, vice president of operations for UltraStar Cinemas. “Radiant’s software will allow us to manage virtually every aspect of our concessions and film management functions, which will ultimately improve our bottom line.”
UltraStar Cinemas will also utilize Radiant’s box office and concessions software to run on Radiant’s P1520 hardware terminals. Additionally, UItraStar will deploy Radiant’s in-theater point of sale and site management systems to enable inventory management, central price management and more than 100 integrated reporting choices.
“UltraStar Cinemas is a leading technology innovator and their selection of Radiant’s newest cinema solution furthers their reputation for enhancing their patrons’ movie-going experience,” said Martin Dalziel, general manager for the entertainment division at Radiant Systems. “Everyone involved with the UltraStar experience – the patrons, the theater staff and UltraStar’s management will benefit tremendously from the flexibility of the Radiant platform. We’re very excited to partner with UltraStar and help them improve their business operations through the use of our latest theater solution.”
Radiant Systems began updating the POS technology at UltraStar Cinemas’ locations in May and expects to complete installation in all 11 locations late September.
About Radiant Systems, Inc.
Headquartered in Atlanta, Radiant Systems, Inc. (Nasdaq: RADS) is a global provider of innovative technology to the hospitality, retail, and entertainment industries. For more than two decades, Radiant's point of sale hardware and software solutions have helped to redefine the consumer experience in more than 100,000 restaurants, retail stores, stadiums, parks, arenas, cinemas, convenience stores, fuel centers and other customer-service venues. Radiant has offices in North America, Europe, Asia and Australia. For more information, visit www.radiantsystems.com.
About UltraStar Cinemas
UltraStar Cinemas is headquartered in San Diego County and operates 120 screens at 13 sites throughout Southern California & Arizona. In 2006, UltraStar Cinemas became the first theater company in the United States to be fully equipped with Pure Digital Cinema® powered by DLP Cinema ® technology in all of its locations. UltraStar Cinemas has historically been an innovator on the cutting edge of theater technology and continues to be a pioneer of the digital age of cinema by bringing alternative entertainment to the big screen, including such live events as the Academy Awards® and SuperBowl XL.
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